Queens of Makeup Take On a Legendary Show

This month, an exciting new opportunity for South Devon College has arisen. From the 25th to the 28th of October, the students of Level 3 Makeup Artistry will arm themselves with brushes and bronzer and unveil their talents for the cast of Priscilla, Queen of the Desert, the fantastic classic that will be playing at The Princess Theatre, Torquay. Students will be given a live opportunity to show case the cosmetic skills they have built over the duration of the course, and don the cast to look a million dollars. Why? Because it’s time for a new generation of makeup artists to step into the light, and the Princess Theatre is no stranger to new opportunities.

This amazing experience was provided to the college by TOPS Musical Productions, the company behind the magic. The students have practise in all sorts of makeup, from glam to punk and to classic. On this occasion, the students will be showcasing their boldest makeup yet – drag makeup, in a glitter bomb of pink eye shadow and heavy contouring.

Shelly Lee, Programme Coordinator for Beauty and Make-up Therapies, tells us that “We are very excited to be working on this project, it’s a fantastic opportunity being the first theatre production we’ve worked on, and it’s really lovely to get to know the cast! We’ve worked on live projects before such as festivals and fashion shows, but this is our first time working for the theatre.”

Priscilla, Queen of the Desert is a film about two drag queens and a trans-gendered woman that travel across the Australian outback in a tour bus, whilst encountering many exciting challenges and people. It is a fantastic opportunity for the college to work on a project that includes LGBT themes, as the college values acceptance and a welcome attitude of all kinds of people. Shelley Lee states that the benefits the students will gain is experience in the true backstage work environments and will provide them with endless skills that they will need for the industry. Upon the question of asking how their talents will transform the future of makeup, Shelley said, “The girls will have a big impact on the future of makeup and their creativity to set trends is endless.” Watch out Torquay, the queens are on their way. If you would like to attend this wonderful event on the dates listed, the theatre address is Princess Theatre, Torquay, Torbay Road, Torquay, TQ2 5EZ.

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Interview Questions for the Brewery/Script

For our promotional video, we hope to ask the team some questions to inform the audience and persuade them that Dartmoor Brewery is the best brewery. This will be the scripted part of our project as it will be the only spoken word.

The questions are:

Question 1:

What is the best thing about your beer?

Question 2:

Why come to Dartmoor for your beer?

Question 3:

What kind of rewards do you gain from the brewery?

Question 4:

What kind of atmosphere do you wish to create?

Question 5:

Why did you choose Dartmoor?

Question 6:

Tell us about the ethics of your beer.

Question 7:

Why choose locally sourced?

Question 8:

Why did you choose to open the brewery?

Question 9:

Why should everyone come to your brewery?

Question 10:

What goes into the beer making process?

Dartmoor Brewery Research

The Beer Making Process

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Here on the website is a step by step process of how the beer is made. This is useful research as it means I now know how many steps there are in making the beer and so I will know how many shots of the process I will need. For my idea I plan on filming the brewing process step by step, so I can now judge how much time this will use by how many steps/processes there are. My video must be between 3 and 5 minutes so I will film each of these sections for about 10-20 seconds each. This research is also useful because it demonstrates the authentic process used which means that it would be beneficial to focus on authentic quality of the beer in my video.

Dartmoor Brewery Ethics

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The brewery likes to keep their methods traditional and authentic, and are very focused on being eco friendly. They pride on being local and using locally sourced ingredients so when producing my video I will put my focus into this as it is something they they take pride and passion in. I hope to gain some shots of the ingredients and the surrounding nature of Dartmoor that will visually convey this. In addition to this the page mentions the location and the surrounding areas, such as pubs, sport clubs and the village itself. It would be nice to get some shots of the village and the areas which would give background and authenticity to the video.

Dartmoor Brewery Aesthetic 

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From these screenshots I can see that the brand has a natural but slightly masculine aesthetic. The name, Jail Ale suggests roughness, whist the nature in the background gives it a natural twist. From this I can take that when I film my video it should have a combination of natural and urban aspects, with a slightly masculine approach. The darker colour schemes in the picture below represents the more masculine tone. The tagline reads, ‘At the heart of Dartmoor’, which suggests they are a welcoming and well loved brand which I can convey in the video through showing people enjoying drinking the beer and the community atmosphere. It also reads ‘We’re social’ which again tells the audience that they are communicative and friendly.

Dartmoor Brewery Key Features

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Here the company is simplifying their product and highlighting in short why it is a brilliant product. I can use this as I can take the information and apply it when formulating an idea for my video.

Dartmoor Brewery Team

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This is the team for the Dartmoor Brewery. These are the people that make it happen – in my video I hope to interview some of these people to gain an insight into what they do and how it contributes to the process, and the importance of their role.

Location Information

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Information on the location of Dartmoor helps, because it contributes to the ideas of what we can film.

Products of Dartmoor Brewery

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History of the Brewery

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The history is useful because it means we have more facts to include in the video and we can talk about it whilst interviewing the team. We can talk about the awards the brewery has one, the celebrities that have visited and the advert it was featured in.

Competition

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These are the other breweries in south Devon. These would be the competitors of Dartmoor Brewery, so Dartmoor must make sure they have the best selling point.

Newspaper Article Questions – Priscilla Queen of the Desert

1 – How will this experience benefit the students of the make up artistry course?

2 – What form of make up will the students use, such as colours and style?

3 – Have the students worked on any other live projects such as Priscilla in the past?

4 – How exciting is it for you to be working on this project?

5 – What can we expect from this opportunity in terms of talent?

6 – How will the talent of these students affect the future of make up?

7 – Is this the first time you’ve collaborated with the theatre?

Target Audience Profile

The target audience for the Dartmoor Brewery is clear and specific. Dartmoor Brewery focuses specifically on the production of beer, rather than any other form of alcohol. Beer, ale and lager is typically the more masculine forms of alcohol, so the audience is more likely to be male than female.

The audience age is wide as drinking isn’t typically a hobby that grows out, so the target audience for age is 18 and older. However, to be more specific with target audience, these people are likely to be middle aged/retired. This is because the brewery is located here in Dartmoor, Devon, which is an area that a large sum of elderly move to when they retire.

The typical class of the target audience would be middle class. This is because of the location of the brewery and the age range also. The brewery is located in Princetown in the middle of rural Dartmoor, meaning that it is a fairly lengthy drive, and being middle aged may mean that they have a stable income. Both of these factors are typical of someone middle class.

In Maslow’s theory, this target audience falls under The Explorer and The Mainstream. They fall under The Explorer because to go to Dartmoor Brewery you will need to venture out into the moors, meaning those who are the customers are likely to have a taste for trying new things. They fall under The Mainstream too because the audience are of the public.