To evaluate my animation, I asked people a series of questions based on genre, target audience, mood, sound, what they liked and didn’t like, and whether certain elements fitted. These are the questions I asked, and the evaluation of each response to each question.
- What genre did you feel the animation was?
The first response to this question was that they felt the genre was romance. This is because they felt that the poem was romantic and soft, using female pronouns and delicate imagery which the person associated with romance. Romance is often associated with femininity so this makes sense. Another response was that they felt the genre was drama. The reasoning was because they felt that the poem was deep and meaningful. This is valid, as the poem used focuses on the elements of nature and that we must look after it. The genre I decided to go for with my animation was drama, because it allows for a wide range of content and allows me to create mood within the product.
- What age group do you think the animation was aimed at?
The options I gave for this question were: toddlers, young children 5-7, and older children 7-11. Responses said that they felt the target audience was older children aged 7-11. This response was based on the fact that the poem used literature techniques that would be suited to older children, such as the use of imagery and metaphors. I wanted to aim it at older children for the purpose of inspiring kids to look after the environment.
- What mood(s) would you use to describe the animation?
The options I gave for this question were: happy, sad, peaceful and soft. The first response chose that the animation was peaceful and soft, and the second response was that the animation was soft. This was the mood that I originally wanted to create – I wanted it to be wholesome and pleasant to watch and also listen to. The soft and peacefulness coincide with this vibe, meaning that this is a positive result. This response also means that the animation was easy watching which also suggests that it is suitable to the target audience.
- Did you think that the poem used fitted the animation, and was it effective? Why?
The responses for this question agreed that the poem fitted with the animation because ‘the lyrics matched with the imagery’ and ‘the poem reflected the visuals well’. These responses suggested that the poem worked with the animation because ‘The poem seemed to be about looking after the earth and animals in it so they fitted very well with each other’. This is a very good response because it means that the purpose of the animation (which was to entertain but also educate about the environment) translated and was recognised by the audience. It means that the poem made the product cohesive which is a good success.
- Did you think that the sound effect fitted the animation, or was it distracting? Why?
The responses given for this question were positive – one response was ‘Yes, there was a good use of ambience sound and it was not at all distracting.’, and the other response was that ‘I thought the sound effects were subtle but you could clearly hear them. They fitted with the forest visuals and poem theme’. These responses show that the audio had the effect that I intended it to create – it shows that they added to the ambient atmosphere of the animation, making it a more interesting product to watch. In addition to this the responses have shown that the sounds weren’t overpowering or distracting from the poem – it was subtle but effective.
- Was there anything you didn’t like about the animation? Could it have been improved?
The responses given for this question were ‘It could have used a bit more shot diversity.’ and also that ‘I feel the butterfly could have flapped its wings and fluttered faster around the elephant. It would also have been nice if the trees and grass moved. The only thing that could have been improved would be the little white edges that were still visible’. These responses were valid – there animation used only one type of shot, so if I were to recreate this animation I would include more shot diversity such as close ups or high angles to make the visuals more stimulating. In addition to this the second response is valid because more movement from the different elements of the animation would have added realism and diversity. Also, if I were to recreate I would erase the white patches in the visuals to make the overall visual look more professional.
- Was there anything you did like about the animation?
For this question, the responses given were that ‘The elephant was cute, along with the orange sky and the butterflies.’ and also that they ‘Liked the deep thought behind the whole animation. It was thought provoking. The visuals were warm and desert/forest like and I liked the slow movement of the elephant. The poem itself was also thought provoking’. These responses show that I succeeded in creating the drama I was aiming to create – I wanted the animation to be something that would provoke thought towards looking after the environment and the responses show that this carried across. I wanted the visuals to be warm and pleasant to watch, and I also wanted the characters such as the elephant to be cute. I am glad that this was well received and overall I think that the animation was a success.