Photography Applications Essay

In this essay I will be exploring the different applications of photography. I will expand into the advantages and disadvantages, and provide examples of traditional and digital photography for each application.

Traditional and Digital

Traditional photography is the older and more retro form of photography. It dates back to the 19th century and uses photographic film. It is the method of photography used in darkrooms, where the image produced is formed from chemicals and light exposure on a specific style of paper. Digital photography is the modern form of photography using bitmaps and pixels, which is the most common form of photography nowadays.

The advantages of traditional photography is that they go un-manipulated (unless toner is used) and the photograph taken is raw which allows for a true and real effect. Other advantages are that they allow for quicker access and less shutter delay because the image doesn’t need to be saved to a memory drive. In addition to this, no computer knowledge is needed because they are simple to use and they are affordable. However, some disadvantages are that you can’t immediately check the photograph after you have taken it which can be an irritant and also they need to be developed which takes time.

The advantages of digital photography are that the images can be manipulated to the photographers wishes. They can be edited with anything the person likes which can add whatever effect they want and bring different kinds of attention to the photograph. Another advantage is that you can see the photograph straight after it has been taken, rather than having to wait for it to be developed. In addition to this, they can be easily printed off and/or uploaded to the internet for all to see, and they are much lighter and can be more compact than traditional photographs. However, some disadvantages are that they can be expensive and they can also be difficult to focus.

Traditional:

Image result for traditional photography Image result for traditional photography darkroom Related image

Digital:

Image result for digital photography Image result for digital photography

Magazines

Magazine photography is photography that is used in the magazine area of the press. They are used to pair with articles to make a story more visually pleasing and more engaging to read, and usually relate to what the article is all about. A lot of magazine photography is conducted through set up photo shoots which are specifically for that article, rather than taken from elsewhere. The main and most highlighted photography in magazines is the photography for the front cover and main article, so this photo shoot is prioritised by the company and can be very elaborate. Traditional and digital magazine photography was equally as elaborate and centralised around – the main difference is the change in style and quality. The advantage of magazine photography is that it gives large amounts of credit to the photographer as magazine photography requires the best and highest of skills, so to have credit to you for this gives you a lot of advantage as a photographer. In addition to this magazine photography is versatile and fun so there is a lot of space to come up with new and interesting ideas of what to shoot. However, a disadvantage is that a lot of magazine photography is highly edited and distorted such as model photography, and whilst this credits the editors skills it can also mean that the original photos aren’t fully appreciated and represented.

Traditional and digital magazine examples:

 Image result for cosmopolitan cover

Advertising

Advertising photography is photography used to commercialise and promote products and companies. It shows off a product or brand in a positive light and makes the product seem appealing to whoever looks at it. They can be published and put up anywhere so it is a versatile form of advertising because anyone can see and engage with it. Places it can appear are places such as social media, billboards, magazines, newspapers, etc. They often are conducted in a photography studio with strong lighting and backdrops, and there usually is little background features because this distracts from the product. The other convention of adverting photography is a model using the product in order to seem relatable. Traditional and digital advertising photography are not much different because they both aim to present the product in a positive light so the presentation is very similar, however ways of attracting an audience have changed so different forms of advertising have taken place over time. An advantage of advertising photography is that it can be simple to conduct especially if it is just a shot of the product, so this can be easily creditable, but however you could also this is disadvantage as if it is simplistic, if it goes wrong it could be more noticeable.

Traditional and digital advertising photography examples:

0923004925e6d760df071ee82c5ed262 Image result for advertising photography simple cosmetics

Documentary

Documentary photography is photography of real life situations and events. It involves showing the reality and rawness of a situation and is usually isn’t glamorised – the aim of documentary photography is to create emotion towards what is happening in the image and create a strong visual sense of awareness. Typical documentary photography captures negative occurrences and disasters, such as war and poverty, but it can also capture positive images. Traditional and digital documentary photography will both capture the rawness of a situation so techniques aren’t much different because neither aim to create any false images. The advantage of documentary photography is that it is usually powerful and holds strong messages, so to have your name credited for it puts you on high value as a photographer. It can also be rewarding in the sense of knowing you’re creating something that holds meaning and will inspire. However, documentary photography can be quite harrowing, especially if your work focuses on war or poverty etc.

Traditional and digital documentary photography:

Image result for censored war photography  Related image

Fashion

Fashion photography captures the new changes in clothing style which is constantly evolving. It shows the new possibilities of what a culture newly deems presentable to wear, so the photography is essential because this is how new ideas spread. Different camera perspectives bring out different elements of the outfit, and different perspectives are suited to different fashion styles, such as elegant or gothic. The photography shows the outfit in the best and most flattering light possible which makes it appealing for fashion lovers to buy. Traditional and digital photography can differ depending on what was fashionable then and now and what features of photography were appealing then and what is appealing now, as fashion is constantly changing thing. Advantages are that it is a creative and expressive field of photography to pursue and can be a lot of fun. However, fashion photography is often freelance which means income can be shaky if it is not consistent so the photographer may need a side job to sustain income. This can be said for a lot of photography genres also.

Traditional fashion photography and digital fashion photography:

Image result for 1950s fashion Image result for 2017 fashion

High street

High street photography is photography of street life and urban environments. It shows the culture and life within the street and captures the mood of that moment. High street photography comes into play with showing what life within the streets is like, it shows the personality of that location and the people within the photo. It can be used as contemporary and modern art and creates a visually pleasing urban aesthetic. The photographer can use different angles and functions, such as low angles to create power on the street and slow shutter speed to show urban chaos. One function of street photography can be to create an image that makes the viewer think and feel inspired. Traditional and digital street photography are similar in the fact that streets will always feature and the style can be similar depending on the picture. However, the purpose and function of street photography could be said to have developed over time. Traditional street photography may have been used to capture a moment in time and as a memory, where as now street photography can be more commonly used to create imagery and mood. However, one disadvantage of high street photography is that you will need the consent of anyone featuring in the image as it is immoral to photography people without their permission especially if publicly published. Although it is advantageous because high street photography is highly favoured as art in this urban aesthetic age.

High street traditional and digital photography examples:

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Bibliography:

https://prezi.com/6tqu48y3g43p/traditional-photography-vs-digital-photography/

http://www.clickagilite.com/post/9-advantages-and-disadvantages-of-taking-up-fashion-photography-as-a-profession

Magazine layout Ideas

For my interview write up I will convert my interview into a magazine spread. As a concept it will be placed in an LGBT+ magazine such as Attitude. I will design it with bold colours and statement photos, to make the magazine pop.

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I like the concept of this layout because of the boldness and how the words and images stand out. The big black and red writing instantly grabs the attention of the reader and paired with the statement photograph it makes the article really eye catching and intriguing to read, so more people are likely to be interested in reading the article which I will apply to my own magazine design. Red and black are statement colour which draws attention and makes the magazine pop, and the model in the photograph is facing the title which emphasises the importance and relevance of the article.

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In this article I like the contrast of a bold black heading and the peaceful colours of green and pink. They compliment each other well which I will reflect in my magazine through the contrast of black and bright colours. I also like layout through the bordering function of the photograph at the bottom because it adds interest and colour but it also frames the article nicely. I can apply this in my article by using borders to create neatness and aesthetic organisation which makes it more appealing to look at. I also like that the article sticks to three main colours – green, black and pink – it simplifies the article in an effective way and it’s not too busy. The colours are calming which reflects the gardening theme which I can reflect in my article through relating my colour choices to my theme such as rainbow colours.

Layout Sketch:

Screen Shot 2017-06-19 at 15.41.32

My concept idea for my layout design is for the title to be at the top, which will be my interviewee’s names in bold – Mat and Jon. Underneath it I will give a short introduction into who they are, and hype the reader up to read the article by making it seem exciting. On the opposite side I will feature a photograph of Mat and Jon to compliment and highlight the topic of the article and to make the article more visually appealing. Underneath all of this I will include my interview in chronological columns. This is a simple layout but it makes it easier and less complex for the reader to read through rather than it being complicated and difficult to read.

Screen Shot 2017-06-19 at 15.41.38

My magazine interview was very lengthy so I will have to continue my article onto another double page spread. To do this I will keep the same design theme of colour and simplicity as I did on the previous two pages. I will include a photo on the top left corner and a smaller one on the right bottom corner, and the interview will continue in chronological order so that it will be easy to read.

Photography Evaluation

For my photography project I focused on the theme of emotion. My original idea was to combine colour and emotion. I wanted to show different emotions and for the photograph to pro dominantly feature the desired colour, so for example anger would have been reflected through red and happiness through yellow. My idea changed completely over the course of producing due to time schedules and photography failures, but I personally feel that my end result idea was a lot stronger because the intentions were clearer and so was the theme. My end theme was sadness and the different elements of sadness, conducted through the colour of blue.

The target audience for my photography is young people, of all genders and social classifications. The reason my project is targeted at young people is because a lot of younger people suffer from mental health issues such as anxiety and depression, so my photography represents this and shows the different elements of sadness which comforts these people to know that they are understood.

In terms of time management, my project could have been conducted better. Some of my original concept photos turned out well such as for jealousy and happiness, but the rest weren’t so good and the project felt rushed so I resorted to using my sadness photography instead which fortunately turned out much more smoothly. On the positive side, if I ever did this project again I would know to make sure I was properly organised time wise so that my project would run smoother.

For visual language, the composition of my photographs is that the main feature of the photograph (model) is very central and focused on. I wanted to focus on the emotion on the face of the model more than the surroundings so I arranged the camera so that the model was the main focus and there was no distraction. In my photography, the symbolism is the bath and the slow shutter speed. The bath represents the feeling of drowning in sadness, as drowning occurs in water and also the bath is a conventional area for sadness and isolation to occur. The slow shutter speed symbolises the chaotic element of sadness and disturbed thinking – not knowing exactly what is happening or what should happen. The meaning of my photography is to convey the different elements of sadness – the photos with her hands over her face represent the shame of sadness, and the photo with her hand in her mouth strongly conveys the element of fear. There is a consistent pattern and shape within my photography which is reservation and a secluded feel which is shown through the poses of the model. In terms of visual language the representation in my photography represents the feeling of sadness and how it is portrayed and expressed in modern society, and the taboo element of mental health.

To produce my photographs, I directed the model to the places she needed to be and the poses that I would like and positioned the camera in the most visually representative angle. Once I’d chosen the best photos I took them to Photoshop and added a blue temperature filter on to emphasise the blueness which is the conventional colour of sadness.

Overall I’d say that my images are successful. Each photo conveys a different element of sadness and is clearly represented. The image of the model looking over the side of the bath tub conveys and represents the element of tiredness and a lack of energy and motivation. If I were to retake the photo and improve it I would add more light onto the side of the model’s face. The photo with a close up of the model looking down represents and shows the feeling of negative thoughts and perception, and the shots of the model curled up in the bath with her hands in her face, arms around her legs, and close up of hands in her face convey the emotion of feeling small. All four of these images could be improved by taking a steadier and less shaky photo so to improve it I would use a tripod for stability. The photo of the model with her hands behind her head represents the feeling of not knowing what the best thing to do is, and a feeling of confusion. To improve this image I’d take a wider shot and angle the model to face the bath wall so the shower wouldn’t be in shot, to add focus to the model better. For the slow shutter speed photo, I’d use a slower shutter speed so that the model would be more prominent, but it does also look effective the way it is because the unrecognisable element shows a blurred identity. The last photo to analyse is the image with her hand in her mouth, which shows the strong element of fear, which can be paired with feeling sad. The lighting also portrays a slight horror vibe emphasising the theme of fear, which is evident in the expression of the model’s face. To improve it I would take a side by side extreme close up to highlight the fear.

The feedback I got for my photography was very insightful. One piece of feedback I received linked to historical and cultural context, which was that my work was similar to the work of Duane Michals. In this context the comparison linked the similar vibe of clear emotion and creepy vibes. Feedback also was that the photography had a clear narrative and representation, meaning the intention was consistent and clear. It was also said that the water, lighting, and cold saturation gave a prominent feeling of drowning and strong mood and setting. Some said that it was melancholy and it conveys the different elements of sadness through poses, and the poses were conventional highlighting the theme. Overall, I’d say my photography was successful and the new idea I had was stronger than the previous which resulted in an improved result.

Photography Technicals

Equipment needed:

  • Photography camera – can be rented from the equipment room
  • Lens – comes attached with the camera
  • SD card – can be rented from equipment room or found around the house

All of these items were rented from the equipment room and a form was filled in to ensure safety and responsibility.

Props/features needed:

  • Models
  • Mirror
  • Bath
  • Bath products
  • Adobe Photoshop
  • Memory stick
  • Mac computer

Locations:

  • Bathroom with a bath