Social Media Analysis 1 – Clevver News

Facebook:

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Clevver News Facebook page

  • It has approximately 100,000 followers
  • They post about their brand, changes to the brand such as website updates and visual adjustments. They also post about celebrities, such as ‘shocking facts’ and other celebrity related content that fits their theme.
  • Their brand voice is very youthful – the writing is informal and they use words and phrases that would appeal to their audience and fits the celeb news theme, such as ‘OMG’, ‘sneak peek’ and ‘Wow!’. Their tone is light and personal, and their language is informal and chatty. They conduct their writing as though they are speaking directly to their audience, which makes their brand seem more relateable.
  • They have not posted on their Facebook page since 2015, but when they did their posts were frequent – a post every couple of days.
  • Each post gained around 20-150 likes, infrequent comments and occasional shares.
  • They did not run any polls or contests with their brand via Facebook.

Twitter:

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  • Clevver News has just over 35,000 followers.
  • They follow 342 accounts, so in ratio to the amount of followers they have, this means a good amount of influence.
  • Their posts via Twitter mirror their posts via Facebook.
  • On average they gained around 20-80 favourites/replies/retweets, so their engagement with their audience was infrequent in ratio to the amount of followers they had.
  • Like Facebook, their Twitter account has not been active since around 2015/early 2016.
  • There is no engagements that stand out over the others, and they have no lists.
  • They use hashtags frequently, and the hashtags they use are hashtags for if they are mentioning a brand, media content, or person, including their own company.
  • They also frequently used Twitter cards, and use them to link to videos mainly, and images and also external links.

Instagram:

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  • Clevver’s Instagram have 217,000 followers.
  • They are following 262 accounts, so the ratio between the number of accounts Clevver are following and the followers they have mean that they have a lot of influence through their Instagram platform.
  • Their posts are very on brand, and are a mixture of showing their service and lifestyle orientated posts. They post a mix of tutorials and and links/vidoes/photos of their hosts and what they are up to, such as presenting at award shows and liveshows.
  • They use a lot of hashtags in their descriptions, around a few dozen usually. They are usually featuring any products or hashtags of factors that relate to the post.
  • They tag other accounts in many of their posts, usually to any person or company that has contributed or is featuring in the post.

YouTube:

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  • Their video content is very on-brand, they stick to the same kind of video. They stick to their own style of content, and their YouTube channel does not feature any company parties or happy hours – they place that content on their Instagram instead.
  • They have over 3.1 million subscribers – their YouTube is their most used social media platform.
  • Their viewer rates change on each video depending on how long the video has been up for and the topic of the video – around 30,000 to 400,000 approximately.
  • Usually they gain around 200-500 comments per video, and the tone changes depending on the topic of video. Sometimes they are calm and/or hyped if its a positive video, but the tone can change to opinionated if the video is negative or involves a controversial topic. The amount of likes they usually gain is around 1-3 thousand, and usually less than 200 dislikes.
  • The related channels are chat shows such as Ellen, The Tonight Show and Entertainment Tonight. It is related to these because they commonly use these channels for their video content, for example clips of interviews on these shows. The other related channel is BuzzFeed, which could be there because they feature similar content.
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