Research Terms

Unit 3 Research Techniques for the Creative Media Industries

Understand the following research terms:

Research Term Detailed Definition (In your own words)
Secondary Research Research conducted by other people from a source other than your own that is already in existence, that you may use to further the quality and accuracy of your project.
Primary Research Research you have conducted yourself with your own methods to achieve a specific result required for your project or to improve the accuracy of it.
Quantitative Research Research measured by statistic data which pertains to numbers and general factors rather than and individual case, such as percentages, increase and decrease rates, popularity, etc.
Qualitative Research Research that investigates a particular case for a study rather than a large number, which goes into a lot of detail about that one specific case.
Audience Research Research conducted to find out specific answers from a certain audience to help provide answers that might relate to characteristics, preferences, etc.
Audience Classification Where the audience is segmented based on different factors, for example, age, gender, class, culture etc. This makes it easier to target what kind of answers will certain demographics.
Market Research The collected and explored analysis about a certain market which proves an insight to the methods used by that market to gain an audience and profit.
Production Research Research pertained to the product itself and how it is to be produced, the costs and processes involved, e.g. how much will the production of packaging cost, ingredients, etc. (as an example for if the product involved these factors)
Competitor Analysis The analysis and assessment of rival brands or companies in the market, the strengths and weaknesses so that a brand can improve themselves and know what to focus on to make themselves appeal better than the opposition.
Give an example of: Quantitative Secondary Research – Explain WHY this is a good example A good example would be box office figures for blockbuster movies. This is a good example as it provides an answer as to what kind of movies attract the most attention from the public, for example an action adventure blockbuster in comparison to a horror.
Give an example of: Qualitative Secondary Research – Explain WHY this is a good example A good example would be an analysis of a movie genre, for example horror. An analysis into conventions and stereotypes of a genre would be good as it provides an insight as to what factors to include if someone were to create their own horror film.
Give an example of: Quantitative Primary Research – Explain WHY this is a good example  A good example would be surveying your class on what their favourite movie genre is – this would be good and useful as it shows what people favour and is up to date.
Give an example of: Qualitative Primary Research – Explain WHY this is a good example A good example would be asking a friend to review an example movie, and their opinion on it. That way you have an example of a person’s deeper view on a certain film.

 

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