Location Sheet

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Storyboard – Final Idea

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Shot 4: Close up over the shoulder shot of character writing card. Shot 5: Establishing shot of character running across the screen. Shot 6: Mid shot of character reaching up to grab cape.

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Shot 10: Mid shot of character turning away off screen with card. Shot 11: Close up of card being placed in a nice place. Shot 12: Shots of the perfume – close up, pan down, pan across.

Shot List

  • 1 – Establishing shot of woods and cape – 2 seconds
  • 2  -Over the shoulder shot of character – 2 seconds
  • 3 – Close up of character writing a card – 2 seconds
  • 4 – Close up over the shoulder shot of character writing card – 2 seconds
  • 5 – Establishing shot of character running across the scene – 5 seconds
  • 6 – Mid shot of character reaching up to grab cape – 3 seconds
  • 7 – Mid shot of character walking off with the cape – 2 seconds
  • 8 – Mid shot of character taking cap off perfume bottle – 3 seconds
  • 9 – Two close ups of card being sprayed with perfume – front angle and side angle. Use of continuous editing. – 4 seconds
  • 10 – Mid/long shot of character turning away with the card – 2 seconds
  • 11 – Two close ups of card being placed in a nice area – use of continuous editing – 4 seconds
  • 12 – Pan down of perfume bottle – 2 seconds
  • 13 – Close up of perfume bottle – 1 second
  • 14 – Pan across of perfume bottle – 3 seconds
  • 15- End screen – 3 seconds

Pros and Cons – Task 2

For my final design idea I decided to choose my third design idea to develop. This was because my third idea seemed like the best option as it was original and I liked the idea of using photography in my final packaging design as it is partially challenging but also a fun approach. The use of photography on a package makes it stand out and makes it appealing to the audience so it is more favourable than the other ideas. The idea is simple which is effective as it makes the package look more sophisticated and less frantic.

In addition to this, I rejected the other two ideas as they were too complex and busy, and would not appeal to the audience as much as the designs are less original and stand out less. They would also be more significantly challenging to design and it would be better to design a simple package well than design a complicated one badly. To add to this it would be better to reject the other ideas as they would use more colours than my third idea, which would make the package look busy and the colours may clash leading the package to look tacky and juvenile.

The pros of my rejected ideas are:

  • The design ideas are original
  • The material is recyclable which is environmentally friendly and ethical
  • The logo stands out on the package which makes it easily recognisable

The cons of my rejected ideas are:

  • The designs are mildly tacky and too complex, and also make the package look too busy
  • Because the designs are complicated they would be more likely to turn out badly (so its best to stick with the third idea and work harder on it to make it look good)

The pros of my third idea are:

  • It’s original and would look good on a shelf
  • The design is quirky and unique – photography isn’t used as often on food packaging as digital graphics
  • The materials are environmentally friendly and ethical
  • The logo stands out and is easily recognisable
  • The colours would compliment each other well and it wouldn’t be too busy
  • The transparent section shows the package inside, allowing the customers to know what they’re purchasing

The cons of my third idea are:

  • The photograph used might not turn out to look as good as expected
  • The idea may end up being too simple and look boring instead of effective
  • It may look out of place amongst the other Delish products if it’s all photography based

Image Manipulation – Task 2

Mediums

For my three design ideas, I have chosen to use different mediums for each.

For my first design idea I chose to include both photography and digital graphics. This is because a photograph of seaweed would stand out and look more effective on top of a digital graphic than another digital graphic, and would make it look more appealing on the shelf. The combination of digital graphic and photography is unique and looks original on a shelf and makes the product look appealing.

For my second design idea, the medium would be entirely digital graphic based. My reasoning for this is that it is simple which can be effective, as sometimes having more than one medium can be too busy and complex. Digital graphics can be easy to design, and also they look youthful and fun on a package.

For my third design idea, the medium would be completely photography based. This would be because it would look sophisticated and original which would appeal to an audience with a specific lifestyle that would appreciate originality in a product design.

Manipulation Techniques

For my design ideas, I would use a variety of manipulation techniques, such as the crop and erase tools (to cut out bits that are unwanted), the selection tool (to move layers around), the eyedropper tool (to add specific colours from other palettes), the brush tool (to add detail), the clamp stamp tool (to copy and paste details), the gradient tool (to blend more than one colour together), the blur tool (to blur parts of the design), the dodge tool (to lighten parts of the design), the text tool (for the logo), and the shape tool (to create shapes, such as the fish shape in my third design).

Application

The application I will use to design my Delish packaging will be Adobe Photoshop. This is because the application is relatively easy to use and it provides all the right features/manipulation techniques needed to create my final packaging design, such as selection, crop, erase, brush, eyedropper etc. It’s also a bitmap based application which means the design can include multiple amounts of layers which is useful as it doesn’t limit how complex the design can be. In addition to this, using Photoshop means the file will be a widely accepted file format when it’s saved, as its a popular program, so the file will be versatile as it can be read and transferred across plenty of platforms.