Writing Copy Research Log

Album/film review sources:

Filmcomment.com – A review that I shall deconstruct in order to understand the house style of the website that I will be writing for. The house style is formal and articluate so I will be writing in the same manner.

Filmcomment.com – The BFG review – date accessed– 13/09/17 – date review posted – August 2016

URL: https://www.filmcomment.com/article/review-bfg-steven-spielberg/

Imbd.com – Facts and figures about the film to help with the detail and references in the review I will write

Imbd.com – It information page – date accessed – 15/09/17 – date article posted – 8/09/17

URL: http://www.imdb.com/title/tt1396484/trivia?ref_=tt_ql_2

Wikipedia.org – Ages of the cast – stays authentic to the book 

Wikipedia.com – date accessed – 15/09/17 – post last edited – 15/09/17

URL: https://en.wikipedia.org/wiki/It_(2017_film)

Imbd.com – Other work that Andy Muschietti (IT director) has directed.

Imbd.com – date accessed – 15/09/17 – date article posted – 22/02/13

URL: http://www.imdb.com/name/nm0615592/?ref_=tt_ov_dr

Imbd.com – Reviews by others of the movie IT.

Imbd.com – date accessed – 15/09/17- date reviews published – 2/09/17

URL: http://www.imdb.com/title/tt1396484/reviews?ref_=tt_urv

Entertainment Weekly – Additional reviews of Stephen King’s IT by another web page.

Date accessed – 20/09/17 – date published – 06/09/17

URL: http://ew.com/movies/2017/09/06/stephen-king-it-movie-reviews/

Imbd.com – plot summary and reviews for the 1990 version of IT

Date accessed – 21/09/17

URL:

Plot summary: http://www.imdb.com/title/tt0099864/plotsummary?ref_=tt_stry_pl

Reviews: http://www.imdb.com/title/tt0099864/reviews?ref_=tt_urv

Screencrush.com – research into other clown horror movies

Date accessed: 28/09/17

Date published: 2016

URL: http://screencrush.com/scary-clown-movies/

About newspapers:

Devonlive.com – newspaper article for annotation 1:

http://www.devonlive.com/news/devon-news/three-arrested-after-smash-grab-605096

Date accessed: 10/10/17

Date published: 10/10/17

Devonlive.com – newspaper article for annotation 2:

http://www.devonlive.com/news/devon-news/magic-hairdye-changes-colour-your-603174

Date accessed: 10/10/17

Date accessed: 10/10/17

Southdevon.ac.uk – news article on Priscilla and the makeup course:

https://www.southdevon.ac.uk/news/2017/09/13/level-3-make-artistry-students-take-centre-stage

Date accessed: 13/10/17

Date published: 13/09/17

Wikipedia – research on Priscilla

https://en.wikipedia.org/wiki/The_Adventures_of_Priscilla,_Queen_of_the_Desert

Date accessed: 12/10/17

Date last edited: 12/10/17

Advertorial:

Cosmopolitan – magazine webpage for my article

URL: http://www.cosmopolitan.com/uk/

Date accessed: 15/11/17

Sleek webpage – I-Divine eye shadow line – choice of brand and product

URL: http://www.sleekmakeup.com/uk/i-divine-all-night-long

Date accessed: 15/11/17

Sleek review

URL: https://www.collegefashion.net/beauty-and-hair/sleek-makeup-review-best-worst-products/

Date accessed: 22/11/17

Sleek About Us

URL: https://www.sleekmakeup.com/us/about-sleek-makeup

Date accessed: 22/11/17

ELLE Wikipedia

URL: http://www.elleuk.com

Date accessed: 23/11/17

ELLE About Us

URL: http://www.elleuk.com/about/articles/a30827/about-elle-uk/

Date accessed: 23/11/17

ELLE INA Global

URL: http://www.inaglobal.fr/en/press/article/how-elle-magazine-conquered-world

Date accessed: 23/11/17

ELLE marketing post/interview

URL: http://theeverygirl.com/marketing-elle-magazine/

Date accessed: 25/11/17

Celebrity Interview:

Article on album success

URL: http://www.middevonadvertiser.co.uk/article.cfm?id=506&headline=Album%20success%20takes%20rock%20band%20by%20surprise&sectionIs=news&searchyear=2011

Date accessed: 12/12/17

Date published: 22/7/11

Babysnakes Facebook – front page and photos

URL: https://www.facebook.com/Babysnakes-355489599595/

Date accessed: 12/12/17

 

 

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Celebrity Interview Write Up

  • How did you feel when you first found out what your debut album was high up in the charts?

‘It was quite an exciting day actually. I remember it really clearly, the album came out on a Monday morning. Somebody phoned me to say, hey have you looked at the iTunes chart? It was in the 200’s but it wasn’t very high up. Then, 3 or 4 hours later, it peaked at number 14! It was a really great feeling, I was very pleased. It was a dream come true! To see your own album in between Guns and Roses and Queen’s Greatest Hits. We were very happy, we were thinking that this was the start of us making it, big time.’

  • What has been the highlight of your band success so far?

‘The highlight for me would be when we headlined the Teignmouth Den. It was the week after Muse had played there, so there was a huge buzz about music in the town. We headlined the Teignmouth Music Festival, and there were around 4,000 people! The highlight for me was watching the front row of people singing my own words that I had wrote back to me. It was better than any record sale – it was a really good feeling to know that the words we’d written had affected people. It was really fulfilling!’

  • What has been the biggest challenge as a musician that you have faced?

‘The biggest challenge as a musician is getting people to give you a chance. The record industries change, so there aren’t any big record label deals out there anymore. Gone are the days where you can send in a demo or an EP and they give you a record deal. Its much more now that you have to have it all ready – all produced, all paid for, before anyone else shows any interest. So you really have to make your own luck!’

  • What was the inspiration behind the music video The Reluctant Traveller?

‘We gave the song to a director named Dan Cook. He came up with the concept of a girl and a boy falling out, and he passes to the other side. He ‘dies’ in the video. He based it around the reluctance of leaving this dimension and crossing on to the other side of life after death. That was his concept. Though actually the song is about the reluctance of leaving a girl after having a really nice time with her, a day out. That was his interpretation of our song!’

  • How would you describe the sound and aesthetic of your band?

‘I’d say we’re a big mismatch of musical genres. I’m a big blues and country fan. Some of my favourite bands would be Pearl Jam, Red Hot Chili Peppers, alternative rock. We mix it all up. If you listen to the album, you can hear a lot of American influenced alternative rock, but then also a lot of southern country rock sounds, some ballads, and one of our band members is really into Radiohead. There’s a lot of completely different influences, and elements borrowed from these genres. So yes, there’s a lot of alternative and rock influence on the record.’

  • What made you want to be in a band of your own?

‘I think as a musician you get satisfaction from playing the music, but then when you start creating your own music you discover your own creative flare and you want to express that and get it out of your system. Its a way of communicating my art and to get my ideas out there. I’m not the best lyricist so I communicate emotion through writing riffs.’

  • Is being a musician what you expected it to be?

‘Yes and no. Anybody who gets into music shouldn’t do order to get famous, being a musician for me is about making myself happy first, its a release. It takes my mind off other things and it’s relaxing. I didn’t expect to gain the success we gained, and it makes you want more. It means I get to make music and make people happy which is great!’

Celebrity Interview Research – Babysnakes Band

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Research:

 

  • Image shows aesthetic of the band and how they like to present themselves – it is helpful because it gives an idea as to what kind of questions to ask and also how to present the article when I write it up. I will present it in a masculine format and use dark and bold colours such as red and black.
  • Within 24 hours of release, they had risen to 55 in the iTunes rock chart and then to number 14. In the main iTunes chart they rose to 159/200. This is helpful because it gives good pointers and ideas for good questions to ask.
  • The names of the band members is useful because it means I can directly address the celebrity in my interview and article.
  • Jon Lee addresses that he and his bandmates were surprised by the success of the album which is useful because I can ask questions about their view on it.
  • They have only done 7 gigs to date (although article was posted 6 years ago meaning more gigs) and this information is useful because I can ask about further plans for gigs and releases.

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In order to keep all of my research safe, I kept it in folders. In Google Drive, I signed into my account which kept it safe because I am the only person who has access to the system, meaning the information was safe. However, I needed to keep it even more safe than this. So I created a singular folder for Writing Copy. Then, in this folder, I added a folder for each section of work I did – the film review, the newspaper article, the advertorial, the celebrity interview and the research log. However, if i worked as asomeone accessed my account I would need to make

In order to keep all of my research safe, I kept it in folders. In Google Drive, I signed into my account which kept it safe because I am the only person who has access to the system, meaning the information was safe. However, I needed to keep it even more safe than this. So I created a singular folder for Writing Copy. Then, in this folder, I added a folder for each section of work I did – the film review, the newspaper article, the advertorial, the celebrity interview and the research log. However, if i worked as a real journalist I would need to be more secure. So to achieve this, I password protected my Writing Copy folder and the folders within it. As a journalist it is very important to do this so that all information is kept safely, especially confidential information such as contact numbers. It is also important as a journalist to stay organised so that you can keep track of which piece of information is kept where.

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Dartmoor Brewery Corporate Video Evaluation

For our most recent practical project, our task was to create a promotional/corporate video for a real client. In our group, we made a promotional video for Dartmoor Brewery.

  • What constraints did you experience?

The  biggest constraint we experienced was with time. As a whole, we had a short time to come up with and produce our video. It was difficult to mange this, but as a group we managed well in using our time effectively. We had strong ideas for how we were going to present our video and we stuck with these ideas meaning our product was clear and comprehensible.

One of the time constraints we experienced was that we had 3 days to film our project. However, we made the most of it despite an error and we planned out how we were going to divide up our time, meaning we were productive and achieved what we needed.

  • What problems did you encounter and what help did you receive in production?

A major problem we encountered was that all of the second day’s footage was lost due to a formatting error. Although the footage of this filming day was great, we managed to solve the problem and match the quality of the footage on the last day when our tutors took us back to the brewery to film some more footage.

Another problem we encountered was with editing as the macs we were using had problems meaning we had shorter time to edit our video. However we overcame these problems and still managed to produce effective videos of quality that were authentic and kept the aesthetic and themes we were going for.

  • How effectively did your skills develop over the course of your project?

I developed a lot of skills and learnt a lot over the course of this project. One thing that I learnt was to make sure that all footage is backed up before going out to shoot some more. I am unlikely to make this mistake again having done so first hand meaning that any projects from here on out should be secure and saved properly, effectively avoiding a lot of problems.

My editing skills also developed effectively a lot over the course of this project. Having used Premiere Pro before it was easier to understand, and I also developed new skills such as how to stabilise shots to look more professional and how to reverse and speed up shots.

In addition to this I also developed filming skills. In this project I did a lot more filming myself and I learnt how to film free handed effectively and how to film pan shots with stability.

  • How did the audience respond?

The audience responded mainly positively to my corporate video. One positive attribute was that the transitions were smooth and matched the timing of the music well. The music has an upbeat ukulele tune, and the transitions used matched the beat and the aesthetic that the music gave. The audience suggested that the music choice was fitting, pleasant and happy. In addition to this, the audience said that the editing was tight and that it flowed well, particularly the continuous editing of Darren drinking the beer and the casks being filled and rolled away. Another positive comment was that using the beer process narrative was a good choice and that it made the video flow well, and was comprehensible.

On the other hand, the audience did have several negative points also. One of these comments was that some of the shots were slightly shaky, such as the pan up of the brewery cylinders. Although it was stabilised it still had a slight shake when rendered. In addition to this, a negative comment was that midway through the video one of the shots was still saying ‘click to analyse’. I rectified this though and re edited the video so this would not happen, and also straightened out some of the text. I re-uploaded this version as it was much improved in quality.

  • Compare your video to current or past practice.

 

In comparison, my corporate video and the professional one have a lot of a difference and a few similarities. One similarity is narrative – in the video they explain the beer process, how they make it and why it is special. Similarly, in my video I also include narrative when explaining the process. However, the professional video goes into more detail and shows shots of the process as it explains it. Another similarity is that both of our videos include a golden colour/cast and are presented in a warm fashion. However, some differences are that they include a bigger variety of shots such as aerial shots and shots of scientists creating the beer. Another difference is that this production has a voice over whilst mine has music.

  • Did you achieve your intentions?

I would say yes I did achieve most of my intentions. My original intentions for the video were that it would have warm, golden pub-like vibes. I achieved this by using a slight warm colour cast over all of the shots to give a warmer and cosier ale vibe. my original intentions were also to include narrative. I achieved this by explaining the process of how the beer was made and showing attributes of the brewery. Although this in particular was not my original intention – my original intention was to include an interview explaining the process, but due to loss of footage I went out to film more shots and explained the process instead. As a whole, my video had narrative and was upbeat with warm aesthetic, meaning yes I did achieve my intentions.

Working to a Brief Re-submission

Briefs are a formal document that dissects a project through stating the criteria and requirements needed in order to achieve a project goal.

  • What is the importance of writing a brief?

The importance of writing a brief is that it fully outlines to the reader what tasks they need to undertake are and what they are required to achieve. It is a formal way of explaining a project, and the importance of it is that it makes the plan simple to understand and follow. If all elements of the task are constructed in a clear manner it means that the workers can avoid confusion and be able to execute the project to the best of their ability. In addition to this, briefs need to be set so that nobody falls short and all expectations are met. Otherwise, elements of the project might be missing or not performed to the highest standard.

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  • Describe and explain types of briefs and their structures

There are eight different forms of brief. The first is called a contractual brief. This is a brief in which two groups make a mutual agreement on an offer presented by one of the two groups. The two parties are the commissioner, who sets the project, and the producer, who creates it. The agreement will contain an exchange so that both parties gain from working together. These briefs are bound by legal enforcement and cannot be tampered with.

The second variation of brief is a negotiated brief. This is a brief that is continuous and can be altered to suit the requirements and to make the end goal more manageable. It is a more laid back style of brief and easier to change around because the brief allows room for change. Things that might be altered or switched in these briefs are things such as budget, what content the project will feature, deadlines etc. For example, our corporate videos for Dartmoor were based on negotiated briefs as the company and us the producers worked together outlining requirements and where we could meet them.

Thirdly, another form of brief is the formal brief. This brief can be described as the strictest and most formal. The brief will set out specific requirements and will be the most precise with terminology and guidelines. These briefs are the kind of briefs businesses use and will outline all legal agreements and laws. For example, the Delish project we worked on last year featured a formal style of brief where they had specific requirements such as colours and package shape.

The fourth type of brief is the very opposite of the previous – the informal brief. This agreement is more personal and laid back. The brief is formed from discussion between client and producer – the producer will be open to the thoughts of the client and an agreement will be made based on what each party feels is most suitable. An example of an informal brief was the Lili By The Sea project. The brief was casual and the requirements were open to discussion.

In addition to this, a fifth kind of brief is a commission. This brief is where the client will ask the producer to create them something, most likely involving their own interpretation, to an agreed cost. An example of a commission is the official character artwork by artist Viria commissioned by author Rick Riordan.

The sixth form of brief is a tender brief. This brief will see the producer/contractor giving a roughly outlined price and a loose idea of how they would like the product to be made. It will be sent to multiple agencies who will come up with their own idea of how they will produce this, then they will pitch it to the producer and an idea will be chosen. An example for this brief would be the Dartmoor corporate video project. We worked in groups where we came up with individual ideas, then pitched them and we decided to base our production of of a chosen idea.

Second to last, the seventh brief is the co-operative. This is a brief that will provide individual roles for each producer working on the project. It shares the responsibility of the project and makes sure that each worker has a fair share of the project.

Lastly, the eighth type of brief is the competition brief. These are usually quite simple – a task is set outlining the requirements and when it needs to be completed by, and outstanding project will be chosen as a winner, often accompanied by a reward.

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  • What elements do you look for when reading a brief?

When you read a brief, it is important to know the specific details of what is required. In order to achieve the best result, it is best to explain in a brief:

Objective – the contractor needs to have an idea of what the end project should turn out to be. It is near impossible to create something when you don’t know what it should look like. It also makes it easier to piece together because the creator will have a better idea of if they are producing correctly or incorrectly.

Budget – this is necessary because without a budget it would be difficult to work out an estimated profit and a company could easily go overboard and become in debt if they misjudge the success of the project.

Timescale – timescale is needed so that the client/audience will know when to expect a result, and to be able to prepare for it. Some projects are time sensitive so it is important to be able to adhere to a deadline.

Target audience – different projects will cater towards different types of people, so if you’re targeting a specific demographic you will want to know the characteristics of your audience so that you can maximise how positive their response will be.

Scope – the limitations of a project and the extent of how much it can be stretched – there will be limits on different factors of the project such as timescale, size, budget, etc. The scope will help the client and producer to not go overboard or past the limitations.

Existing assets – the skills and qualities the producer and client have may help with the building of the project, so it is good to know what skills are already readily available.

Aesthetic – the visual element of the project – what does the client want the creation to look like? What colours and quirks should be used? This is important because it is important to have a clear brand identity and smaller projects will also need to pay attention to detail.

“Do and don’t” – Some briefs are more strict than others, but all requirements must be met, especially if they concern legal issues such as copyright or other rights. It is important to adhere to instruction.

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  • What changes could happen to a brief and why?

One kind of reason a brief may have to change is because of physical constraints. Examples of physical constraints may refer to budget or travel – there may not be enough budget to fly to a certain location, it could be due to cancellation i.e actors not being available or a shortage of resources. A lot of these reasons could mean that a particular feature may be removed or the time scale may be lengthened.

In addition to this, another way a brief may have to change is through legal issues. Legal issues cannot be ignored and are a vital part of research before producing a project. For example, in an advert you need to make sure you don’ breach any guidelines with the ASA such as no violence, or with copyright you need to make sure you have the right to use other people’s content.

Ethical issues is also another reason a brief may have to change. It is important to be ethical when working on a project because you will need to make sure you can be honest about the facts of what you’re working on, otherwise you might get caught. You also want to be honourable and righteous also as it will look better on your company.

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  • Why is negotiation a key part of working to a brief and what kind of issues need to be negotiated and agreed on?

Negotiating to a brief plays a vital role in the success of a project because when a client and a producer work together they need to be able to cooperate fluently and the brief needs to be fair to both parties. If neither or one of the parties is not willing to change the brief, or arrange the project around other factors, it is less likely to work. Some factors that might need to be negotiated and agreed on are payment, travel, timescale and aesthetic.