Dartmoor Skills Report

For my practical project this unit, I will be visiting Dartmoor to create and produce a short promotional video for a chosen client. The client for our group is the infamous Dartmoor Brewery. We will visit the brewery and film it in an engaging manner that will focus on accentuating the details of the brewery that may draw more potential customers in.Image result for beer cartoon gif

How do the project requirements match with your existing skill base, and what impact will your current skills have on the project? 

 Through the first year of this course we learnt a number of different skills that prove useful in the filming and media industry. For one of our previous units we produced a minute long advert. A skill that I learnt from this task that will match with the project requirements is use of software and hardware. A skill I learnt was working with Adobe software, such as Premiere and Photoshop, to edit and produce the advert in a way that was engaging, such as continuous editing. This matches the project requirements because to create a promotional video that is appealing I will need to be able to style it in a way that is of equal quality to the actual filming. If I can apply this skill effectively it will have impact because it will make the video more entertaining for the audience to watch and will show diversity through the range of different styles of editing I can use.

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In this project I also learnt the skill of using hardware, such as filming and using filming equipment effectively. I learnt how to film quality shots and how to operate the equipment to my advantage such as using lighting effectively, which will match the requirements of the project because it means I can use a variety of fun shots and produce them in the best possible environment through quality lighting and angles that makes the project more entertaining and detailed for the audience. The impact of using good lighting in this project is that it will give the video a stronger aesthetic and makes the video clearer to see which will engage more people than if there were bad lighting. In addition to this, using a variety of angles and shots will have a positive impact on the project as it keeps the attention of the audience because it styles the video in a way where it doesn’t drag on. Use of good angles means the audience can enjoy the fun of the visuals as well as the audio.

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What areas of your own skill you need to improve on?

In order to produce the best quality promotional video I can, there are several skills I need to work on. One of these skills is planning and organisation. With our film project last year, even though our advert turned out nicely we had to do a lot of rearranging locations and a few re-shoots, and we could of managed our time better. It is important to get this completely right this time as we have less time to shoot our footage and because we have a real client we have to plan it as perfectly as possible. In order to to this, in our groups each of us will have a certain part of the planning to organise which will be more effective as we can be more focused on our parts and we can share ideas again when we come together. We also have more experience this time which makes us better prepared.

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Where will you need to employ other people for specific tasks to help in the production of your video?

One area of my task where I will need to employ other people is with planning. I will need to employ the rest of my group to help organise and design what we will create for our video and how we will do it. There are four of us in the group, so each of us will be assigned different roles in order to plan efficiently. In addition to this, our course tutor has organised the trip to Dartmoor for us so other people have been employed for arranging travel and accommodation which makes it easier for our course. We will also need to employ others in terms of speaking to our client, Dartmoor Brewery, about any specifics they do or do not want, or any ideas they want to share with us about what they wish to be shown in our production.

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Working to a Brief Report

Briefs are a formal document that dissects a project through stating the criteria and requirements needed in order to achieve a project goal.

  • What is the importance of writing a brief?

The importance of writing a brief is that it fully outlines to the reader what tasks they need to undertake and what they are required to achieve. It is a formal way of explaining a project, and the importance of it is that it makes the plan simple to understand and follow. If all elements of the task are constructed in a clear manner it means that the workers can avoid confusion and be able to execute the project to the best of their ability. In addition to this, briefs need to be set so that nobody falls short and all expectations are met. Otherwise, elements of the project might be missing or not performed to the highest standard.

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  • Describe and explain types of briefs and their structures

There are eight different forms of brief. The first is called a contractual brief. This is a brief in which two groups make a mutual agreement on an offer presented by one of the two groups. The two parties are the commissioner, who sets the project, and the producer, who creates it. The agreement will contain an exchange so that both parties gain from working together.

The second variation of brief is a negotiated brief. This is a brief that is continuous and can be altered to suit the requirements and to make the end goal more manageable. It is a more laid back style of brief and easier to change around because the brief allows room for change. Things that might be altered or switched in these briefs are things such as budget, what content the project will feature, deadlines etc.

Thirdly, another form of brief is the formal brief. This brief can be described as the strictest and most formal. The brief will set out specific requirements and will be the most precise with terminology and guidelines. These briefs are the kind of briefs businesses use and will outline all legal agreements and laws. For example, the Delish project we worked on last year featured a formal style of brief where they had specific requirements such as colours and package shape.

The fourth type of brief is the very opposite of the previous – the informal brief. This agreement is more personal and laid back. The brief is formed from discussion between client and producer – the producer will be open to the thoughts of the client and an agreement will be made based on what each party feels is most suitable. An example of an informal brief was the Lili By The Sea project. The brief was casual and the requirements were open to discussion.

In addition to this, a fifth kind of brief is a commission. This brief is where the client will ask the producer to create them something, most likely involving their own interpretation, to an agreed cost. Examples of commissions can be work such as portraits or tattoos, for instance.

The sixth form of brief, tender, is linked to the commission brief. This brief will see the producer/contractor giving a roughly outlined price and a loose idea of how they would like the product to be made. The commissioner will discuss and work out the details of the brief and come up with an even proposal that the producer and commissioner will agree on.

Second to last, the seventh brief is the co-operative. This is a brief that will provide individual roles for each producer working on the project. It shares the responsibility of the project and makes sure that each worker has a fair share of the project.

Lastly, the eighth type of brief is the competition brief. These are usually quite simple – a task is set outlining the requirements and when it needs to be completed by, and outstanding project will be chosen as a winner, often accompanied by a reward.

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  • What elements do you look for when reading a brief?

When you read a brief, it is important to know the specific details of what is required. In order to achieve the best result, it is best to explain in a brief:

Objective – the contractor needs to have an idea of what the end project should turn out to be. It is near impossible to create something when you don’t know what it should look like. It also makes it easier to piece together because the creator will have a better idea of if they are producing correctly or incorrectly.

Budget – this is necessary because without a budget it would be difficult to work out an estimated profit and a company could easily go overboard and become in debt if they misjudge the success of the project.

Timescale – timescale is needed so that the client/audience will know when to expect a result, and to be able to prepare for it. Some projects are time sensitive so it is important to be able to adhere to a deadline.

Target audience – different projects will cater towards different types of people, so if you’re targeting a specific demographic you will want to know the characteristics of your audience so that you can maximise how positive their response will be.

Scope – the limitations of a project and the extent of how much it can be stretched – there will be limits on different factors of the project such as timescale, size, budget, etc. The scope will help the client and producer to not go overboard or past the limitations.

Existing assets – the skills and qualities the producer and client have may help with the building of the project, so it is good to know what skills are already readily available.

Aesthetic – the visual element of the project – what does the client want the creation to look like? What colours and quirks should be used? This is important because it is important to have a clear brand identity and smaller projects will also need to pay attention to detail.

“Do and don’t” – Some briefs are more strict than others, but all requirements must be met, especially if they concern legal issues such as copyright or other rights. It is important to adhere to instruction.

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  • What changes could happen to a brief and why?

One kind of reason a brief may have to change is because of physical constraints. Examples of physical constraints may refer to budget or travel – there may not be enough budget to fly to a certain location, it could be due to cancellation i.e actors not being available or a shortage of resources. A lot of these reasons could mean that a particular feature may be removed or the time scale may be lengthened.

In addition to this, another way a brief may have to change is through legal issues. Legal issues cannot be ignored and are a vital part of research before producing a project. For example, in an advert you need to make sure you don’ breach any guidelines with the ASA such as no violence, or with copyright you need to make sure you have the right to use other people’s content.

Ethical issues is also another reason a brief may have to change. It is important to be ethical when working on a project because you will need to make sure you can be honest about the facts of what you’re working on, otherwise you might get caught. You also want to be honourable and righteous also as it will look better on your company.

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  • Why is negotiation a key part of working to a brief and what kind of issues need to be negotiated and agreed on?

Negotiating to a brief plays a vital role in the success of a project because when a client and a producer work together they need to be able to cooperate fluently and the brief needs to be fair to both parties. If neither or one of the parties is not willing to change the brief, or arrange the project around other factors, it is less likely to work. Some factors that might need to be negotiated and agreed on are payment, travel, timescale and aesthetic.

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IMDb IT Remake Reviews

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  • Informal but articulate language.
  • Reviewer was persuaded to watch the film due to the original creator’s enthusiasm – shows influence.
  • Factors the reviewer liked – attention to detail, comedic undertone, cinematography, scary but stays authentic, intricate shadow play, lighting and atmosphere.
  • Identifies the perfect target audience – people who like horror without extensive gore.

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  • The review uses language that turns out to appear promotional and is very persuasive.
  • “creepy, disturbing, humorous” – use of triples, and also highlights their three best factors of the film.
  • Credit to Bill Skarsgard – the antagonist actor – they credit his interpretation saying it was creepy and reinvented the fear of clowns.
  • They appreciate the casting choice and the chemistry within the characters.  Screen Shot 2017-09-15 at 12.01.50
  •  Like the last review, the reviewer comments on the great chemistry of the cast and their performances.
  • The reviewer of made comparison of the Losers Club to Stand By Me and The Goonies.
  • Richie was their favourite character due to the comedic effect and they believed the performance of Pennywise could have been better with additional dialogue.
  • In their opinion the plot was slightly rushed but it was well done considering how well they condensed the material.

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Stephen King IT Remake Research

Stephen King – IT Remake – Facts and Figures

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  • I can use this information to prove that not only the audience approves of the film but the original author and creator of the novel, further proving the quality of the movie.

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  • The prevention of letting Skarsgard meet the rest of the cast heightened the quality of their acting as they felt a genuine sense of fear which helps to portray the fear necessary to the story. This strategy also shows that the studio were very intelligent and tactical in their commitment to the film which gives them credit.

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  • The final director Andy Muschietti revised the script to be more true to the book, which is credible because it is honourable to be faithful to an original piece of work. His alterations paid off and made the film more enjoyable to the viewers, especially if they had read the original novel.

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  • Staying true to the traditions of the story gives the franchise credit.

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  • Working with a contortionist improved Skarsgard’s performance which makes the movie enjoyable to watch and it also shows commitment.

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  • Tradition and references used again makes the film more honest to the book.

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  • References to the time period the film was set in gives more authenticity. Eddie also referred tin the film to the AIDS crisis which was a current event in that time.

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  • Wolfhard having a fear that correlates exactly with the theme of the film will have improved his performance if the fear expressed was part true

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  • The figures show the sheer success of the film in statistics, which highlights the fact that it was a highly anticipated and well executed piece of art.

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  • The cast of the Losers Club and Henry and Patrick are all between the ages of 14 – 18 – staying true to the age that the characters portray in the film.

Some of the other work that Andy Muschietti has worked on is:

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Mama is a horror film that Muschietti directed in 2013. The plot for the film is ‘A young couple take in their 2 nieces only to suspect that a supernatural spirit named Mama has latched itself to their family.’ The point to note about this is that it shows that Muschietti has had previous experience with directing in the horror genre, providing him with more skills and establishment as a director.

Writing Copy Research – Filmcomment BFG Review Analysis

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  • ‘It’s not easy to recall why something struck us when we were young.’ – This sentence addresses the audience and creates an informal mood, and it empathises with the audience.
  • ‘I’, ‘Me’, ‘Us’, ‘Our’ – use of pronouns which gives the review a personal and casual vibe. In addition, the use of the words ‘Our’ and ‘Us’ creates a sense of connection between audience and reader as if the reader already agrees with writer.
  • ‘little bookworms’, ‘enchanting frippery’ – use of extravagant expressions creates a fun vibe
  • ‘wonders of worms’, ‘sentences so scrumptious’, ‘benevolent behemoth’, – alliteration used makes the article more enthusiastic and articulate. The words used are colourful in terms of emotive.
  • The language used through the tone and words constructs an excited and passionate vibe.
  • Reference to other stories by Roald Dahl such as Charlie and the Chocolate Factory, Matilda, and The Witches shows that the writer and by extension the company are well researched and knowledgeable in the author’s work, which shows commitment that the company has to their stories and profession.
  • The sentences are long, with a large quantity of commas. The effect of this is that it gives the review a storytelling and in-depth vibe, as though it were a passionate rant.
  • The paragraphs are long which emphasises the previous point, it shows passion when there is a lot to say about different factors, which also means for the reader that they are provided with more in depth knowledge and perspective on the film.
  • There are no discourse markers – the review jumps from one factor to another, and is formal in terms of structure.
  • The exclamations are thoughtful, ‘It’s not that Spielberg’s film isn’t faithful’ and ‘At least there’s Mark Rylance’ which shows that the style is more friendly than harsh.
  • The text is based more on persuasive opinion than on facts – the writer tries to relate to the sensations the audience will feel when they see the film and words it in a way that makes you agree with their perspective – articulate, but opinionated.

Production Schedule

Week 1 of graphic narrative: 

Planning ideas – sketches, concept drawings, mind maps, concept write ups, rough sketches, mood boards

Week 2 of graphic narrative:

Photography – photographing the featured individuals in the lighting studio

Week 3 of graphic narrative:

Editing – photoshopping my idea together – adding the comic filter to each image, adding a white frame, designing a mask on Illustrator and copying it over to Photoshop on the individuals, adding the comic boxes and captions and aligning each part to be symmetrical

Week 4 of graphic narrative:

Evaluation – deconstructing my graphic narrative through demographic, concept, visual ideas, feedback and cultural context

Photography Applications Essay

In this essay I will be exploring the different applications of photography. I will expand into the advantages and disadvantages, and provide examples of traditional and digital photography for each application.

Traditional and Digital

Traditional photography is the older and more retro form of photography. It dates back to the 19th century and uses photographic film. It is the method of photography used in darkrooms, where the image produced is formed from chemicals and light exposure on a specific style of paper. Digital photography is the modern form of photography using bitmaps and pixels, which is the most common form of photography nowadays.

The advantages of traditional photography is that they go un-manipulated (unless toner is used) and the photograph taken is raw which allows for a true and real effect. Other advantages are that they allow for quicker access and less shutter delay because the image doesn’t need to be saved to a memory drive. In addition to this, no computer knowledge is needed because they are simple to use and they are affordable. However, some disadvantages are that you can’t immediately check the photograph after you have taken it which can be an irritant and also they need to be developed which takes time.

The advantages of digital photography are that the images can be manipulated to the photographers wishes. They can be edited with anything the person likes which can add whatever effect they want and bring different kinds of attention to the photograph. Another advantage is that you can see the photograph straight after it has been taken, rather than having to wait for it to be developed. In addition to this, they can be easily printed off and/or uploaded to the internet for all to see, and they are much lighter and can be more compact than traditional photographs. However, some disadvantages are that they can be expensive and they can also be difficult to focus.

Traditional:

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Digital:

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Magazines

Magazine photography is photography that is used in the magazine area of the press. They are used to pair with articles to make a story more visually pleasing and more engaging to read, and usually relate to what the article is all about. A lot of magazine photography is conducted through set up photo shoots which are specifically for that article, rather than taken from elsewhere. The main and most highlighted photography in magazines is the photography for the front cover and main article, so this photo shoot is prioritised by the company and can be very elaborate. Traditional and digital magazine photography was equally as elaborate and centralised around – the main difference is the change in style and quality. The advantage of magazine photography is that it gives large amounts of credit to the photographer as magazine photography requires the best and highest of skills, so to have credit to you for this gives you a lot of advantage as a photographer. In addition to this magazine photography is versatile and fun so there is a lot of space to come up with new and interesting ideas of what to shoot. However, a disadvantage is that a lot of magazine photography is highly edited and distorted such as model photography, and whilst this credits the editors skills it can also mean that the original photos aren’t fully appreciated and represented.

Traditional and digital magazine examples:

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Advertising

Advertising photography is photography used to commercialise and promote products and companies. It shows off a product or brand in a positive light and makes the product seem appealing to whoever looks at it. They can be published and put up anywhere so it is a versatile form of advertising because anyone can see and engage with it. Places it can appear are places such as social media, billboards, magazines, newspapers, etc. They often are conducted in a photography studio with strong lighting and backdrops, and there usually is little background features because this distracts from the product. The other convention of adverting photography is a model using the product in order to seem relatable. Traditional and digital advertising photography are not much different because they both aim to present the product in a positive light so the presentation is very similar, however ways of attracting an audience have changed so different forms of advertising have taken place over time. An advantage of advertising photography is that it can be simple to conduct especially if it is just a shot of the product, so this can be easily creditable, but however you could also this is disadvantage as if it is simplistic, if it goes wrong it could be more noticeable.

Traditional and digital advertising photography examples:

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Documentary

Documentary photography is photography of real life situations and events. It involves showing the reality and rawness of a situation and is usually isn’t glamorised – the aim of documentary photography is to create emotion towards what is happening in the image and create a strong visual sense of awareness. Typical documentary photography captures negative occurrences and disasters, such as war and poverty, but it can also capture positive images. Traditional and digital documentary photography will both capture the rawness of a situation so techniques aren’t much different because neither aim to create any false images. The advantage of documentary photography is that it is usually powerful and holds strong messages, so to have your name credited for it puts you on high value as a photographer. It can also be rewarding in the sense of knowing you’re creating something that holds meaning and will inspire. However, documentary photography can be quite harrowing, especially if your work focuses on war or poverty etc.

Traditional and digital documentary photography:

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Fashion

Fashion photography captures the new changes in clothing style which is constantly evolving. It shows the new possibilities of what a culture newly deems presentable to wear, so the photography is essential because this is how new ideas spread. Different camera perspectives bring out different elements of the outfit, and different perspectives are suited to different fashion styles, such as elegant or gothic. The photography shows the outfit in the best and most flattering light possible which makes it appealing for fashion lovers to buy. Traditional and digital photography can differ depending on what was fashionable then and now and what features of photography were appealing then and what is appealing now, as fashion is constantly changing thing. Advantages are that it is a creative and expressive field of photography to pursue and can be a lot of fun. However, fashion photography is often freelance which means income can be shaky if it is not consistent so the photographer may need a side job to sustain income. This can be said for a lot of photography genres also.

Traditional fashion photography and digital fashion photography:

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High street

High street photography is photography of street life and urban environments. It shows the culture and life within the street and captures the mood of that moment. High street photography comes into play with showing what life within the streets is like, it shows the personality of that location and the people within the photo. It can be used as contemporary and modern art and creates a visually pleasing urban aesthetic. The photographer can use different angles and functions, such as low angles to create power on the street and slow shutter speed to show urban chaos. One function of street photography can be to create an image that makes the viewer think and feel inspired. Traditional and digital street photography are similar in the fact that streets will always feature and the style can be similar depending on the picture. However, the purpose and function of street photography could be said to have developed over time. Traditional street photography may have been used to capture a moment in time and as a memory, where as now street photography can be more commonly used to create imagery and mood. However, one disadvantage of high street photography is that you will need the consent of anyone featuring in the image as it is immoral to photography people without their permission especially if publicly published. Although it is advantageous because high street photography is highly favoured as art in this urban aesthetic age.

High street traditional and digital photography examples:

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Bibliography:

https://prezi.com/6tqu48y3g43p/traditional-photography-vs-digital-photography/

http://www.clickagilite.com/post/9-advantages-and-disadvantages-of-taking-up-fashion-photography-as-a-profession