Script Built From Production Process

Slide 1: The malt is harvested and crushed to access the sugars inside, then mixed in a mash tun with hot water to create a porridge like product.

Slide 2: This product is then filtered to create clear beer known as wort. It is then boiled, and then a flower known as hops is added to give a bitter taste near the end of the boiling process.

Slide 3: This product is then sent to the whirlpool, which separates the protein and hops from the wort. The hops and protein move to the middle and the wort moves to the outside, then the wort is sent to the fermenting vessels.

Slide 4: This beer then ferments for 3 days, and another 3 days of the yeast being conditioned. The yeast is then extracted and the beer is racked to casks, ready to be served and enjoyed!


Group – Role Research – Producer

Screen Shot 2017-11-02 at 14.55.25

The producer is a role that takes care of the production and pre-production. They plan it and they make sure everything is arranged and set up properly. The roles they will oversee are roles such as scripting, directing, editing, financing and other coordinating. Equipment for a producer role can vary, because they oversee many aspects of a production, and whilst they may not be the main operator of the equipment, they will most likely operate the equipment from time to time such as scripts and editing. The role requires skills such as logical and creative mindset, strong leadership and good direction.


Group – Client Details


Screenshot 2017-10-11 at 8.15.52 PMScreenshot 2017-10-11 at 8.16.19 PMScreenshot 2017-10-11 at 8.17.05 PMScreenshot 2017-10-11 at 8.18.00 PMScreenshot 2017-10-11 at 7.03.23 PM

Brand Identity

Screen Shot 2017-10-06 at 13.26.44Screen Shot 2017-10-06 at 13.29.06

  • Natural but slightly masculine aesthetic
  • The name, Jail Ale suggests roughness, whist the nature in the background gives it a natural twist.
  • The darker colour schemes in the picture below represents the more masculine tone.
  • The tagline reads, ‘At the heart of Dartmoor’, which suggests they are a welcoming and well loved brand.
  • It also reads ‘We’re social’ which again tells the audience that they are communicative and friendly.


Screen Shot 2017-10-06 at 13.27.49Screenshot 2017-10-11 at 7.00.29 PM

Client Emails and Contact

Email to client 1:

Screen Shot 2017-10-12 at 14.09.05

Email to client 2:

Screen Shot 2017-10-12 at 14.11.42

Reply emails from client:



Client Negotiation:

The client has not specified what we are and aren’t allowed to produce, but we will negotiate with the client on site when we produce the video. We will have to be aware of safety issues as mentioned in the reply email. We have plenty of opportunities such as using equipment such as a fig rig and a drone.